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Sydney Beach Brand Beats Eminem In Legal Battle Over ‘Swim Shady’ Trademark

The DJ Sessions | July 3, 2026

Sydney beach brand Swim Shady has secured a trademark victory against rapper Eminem, who argued the company’s name was too similar to his alter ego. Will the real Swim Shady please stand up? The Sydney beach brand won a major victory in the trademark fight against rapper Eminem, who argued that the company’s name was […]​Read More

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