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Primary Wave Acquires ‘Santa Baby’ Singer Eartha Kitt’s Catalog and All-Important NIL Rights: ‘One of the Most Distinctive Voices in Music’

The DJ Sessions | March 19, 2026

Let the catalog deals continue: Primary Wave has purchased the IP of Eartha Kitt, including the artist’s 1953 rendition of “Santa Baby.” Primary Wave and the Kitt estate just recently disclosed their agreement, encompassing the South Carolina-born singer-songwriter’s catalog as well as her name, image, and likeness (NIL) rights. On the catalog side, the transaction […]​Read More

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