Shownotes
In this energetic and insightful Virtual Session, Darran Bruce sits down with Bronx-based DJ, event producer, and nightlife veteran Herbert Holler to explore his 30-year journey in music and community building. Known for running the longest-standing old school dance and hip hop party in history, Herbert reflects on his path from pre-med student at NYU to becoming one of New York City’s most respected selectors.
Herbert shares early memories of growing up around Atlantic City’s nightlife scene, the moment New York’s vibrant culture pulled him from medicine into music, and how he’s sustained his career through persistence, adaptability, and a deep love for making people happy. He discusses the importance of authenticity in the deep house community, his collaboration with legendary dancers, and the cultural heartbeat of NYC’s underground scene.
The conversation covers everything from the physical demands of DJing and the challenge of finding sponsorships, to the resurgence of roller skating culture and his excitement for a new 80s-inspired skate party. Herbert offers candid insight into balancing club residencies, private events, and personal life, while championing inclusivity and respect within the DJ profession.
Packed with stories about Grandmaster Flash’s seal of approval, marathon vinyl sets, and his philosophy on the true role of a DJ, this episode captures the passion and dedication that have made Herbert a fixture in New York’s music scene. His mission remains clear: to touch as many people as possible with music while keeping the dance floor alive and vibrant.
Host: Darran Bruce
Guest: Herbert Holler
Location: Virtual Studios, Seattle WA & Bronx, NY
Overview:
Darran Bruce interviews Herbert Holler, one of NYC’s most enduring DJs and event producers, about his decades-long career, commitment to community, and passion for music that unites and inspires.
Topics Covered:
- From Medicine to Music: Leaving pre-med for NYC’s nightlife scene after a transformative night at Nuyorican Poets Cafe.
- Roots in Atlantic City: Growing up around casinos, nightclubs, and live entertainment.
- Defining the DJ Role: From subway selectors to seasoned professionals, and the difference between hobbyists and career DJs.
- Old School Dance Party Legacy: Running the longest-standing event of its kind across NYC, Philly, and Chicago.
- Deep House Community: Collaborating with legendary dancers and preserving authentic underground culture.
- Roller Skating Revival: Plans for an 80s-inspired skate party at Xanadu.
- Industry Challenges: Sponsorship hurdles, event economics, and balancing work with physical health.
- Inspiration from Legends: Encounters with Grandmaster Flash and Grandmaster Melle Mel.
- Career Philosophy: Perseverance, hard work, and making people happy through music.
- Future Goals: Opening his own venue, transitioning to DJing as a hobby by age 55.
Call to Action:
Follow Herbert Holler: herbertholler.com | Instagram @herbertholler
Discover more episodes at thedjsessions.com
Herbert Holler on The Virtual Sessions presented by The DJ Sessions 6/25/24
About Herbert Holler –
Herbert Holler has been a party producer, promoter and DJ for over 25 years. He’s played at the most notable lounges, bars and dance clubs in NYC nightlife history, from Wall Street to 125th, from Brooklyn to the Bronx, not-to-mention guest spots across the globe, in cities like Tokyo, Venice and London.
He works with a growing list of high-profile clients (Samsung, Porsche, Live Nation, Sony/ATV, etc.), event-production teams (Creative Edge Parties, Glow, Frost Audio, etc.) and world-renown artists (Benny Blanco, Boyz II Men, Diplo, John Legend, Miguel, Snoop Dogg, etc.), and continues to spin some of the most celebrated annual events in NYC (like the Brooklyn Black Tie Ball and Brooklyn Botanic Spring Gala).
He’s also created the most legendary old-school dance party in history, the Freedom Party®, voted “Best Party” by Papermag, Village Voice and URB, now in its 21st year of parties with 1000+ events to date, My House™, his home for deep-house music, and Jams™, a new 2000s night!
Past
When I was little, I had problems sleeping. I wasn’t putting myself to bed ever, really. My parents tried everything in the book to get me out, but nothing worked. One night, my dad was at the bar doing his funny dance to Survivor’s “Eye of the Tiger,” and I asked him to pick me up. Less than five minutes later, I was out. Every night thereafter, he slung me over his shoulder just before bedtime and danced me to sleep—to Queen, Styx, Chicago, Meatloaf and lots and lots of Electric Light Orchestra.
ELO was our personal favorite. I ended up memorizing every word to every song off “Out of the Blue.” Anytime we were in his Honda Accord ’87, that 8-track went in. My mom had her input, too. Mostly Billy Joel, Tom Jones, maybe some Diana Ross. She tried singing me to sleep some nights, but “Why Do Fools Fall in Love” doesn’t really set the mood for deep slumber. She gave me my very first piece of vinyl—1966’s “The Best of the Beach Boys.” After the needle gave up trying to stick to that record, she handed me the soundtrack to “Hair.” When the day finally came for me to start learning the value of a dollar and buy my own music, the first tape I went out and purchased was Run DMC’s “Raising Hell.”
How I got from 70s orchestral rock, surf ditties, and Broadway musicals to hip-hop, I’ll never know. But that diversity has stuck with me to this day. Just when I pledge allegiance to some new rap artist, I’m a bloodthirsty digger searching for a new, synthetic electronic sound I heard on satellite radio or on somebody’s blog. And then I’m back frantically Googling a soul or disco sample I recognized from an old tune, or putting the finishing touches on a Dubstep mix I took way too much time obsessing over, or re-organizing my playlists so I know the difference between bounce, trap and an old Dirty-South anthem.
The question of how I ended up spending half my waking hours in a nightclub is easy: I practically grew up in one. Again, my father’s to blame. He used to be the Food & Beverage Manager at Resorts Casino Hotel in Atlantic City, NJ, my hometown. I clocked more hours at that place than some of the people on payroll. And this was the 80s, mind you, when the casino strip was as glamorous as it would ever be: fur coats, pearl necklaces, big Cadillacs and Liberace (who I saw live…many times). The lights, the sounds, the electricity in the air, even the smells…these things never left.
Nor has my penchant for making people smile. In grade school I brought class clown to a new level. It cost me my grades, and also led to a few suspensions, but there was nothing I enjoyed more than leaving my classmates in stitches. Sometimes even the teacher had to take a second to regain composure. I thought maybe I’d make a good Psychologist, helping people smile, so I went Premed at NYU, till I realized the night before classes started that I’d have to sit still and study a lot. (Hence the B.A.) Naturally, I tried my hand at comedy, but I couldn’t afford to be broke, and I was already getting gigs and discovering my knack for making dance floors pop. So, it was settled: I was to be a professional DJ.
Present
Today, my career is in its 20th year with no signs of slowing down. I’ve played just about every NYC lounge, bar, and dance club from Wall Street to 125th, from Brooklyn to the Bronx, not-to-mention residencies and guest spots across the globe; I continue to work with a growing list of high-profile clients and world-renown artists (like Snoop Dogg, Diplo, Benny Blanco, Boyz II Men, John Legend, Miguel, Blondie…).
I spin some of the most celebrated annual events in NYC, including the Brooklyn Black Tie Ball, the Brooklyn Botanic Garden Spring Gala, and Central Park Summerstage to name a few; I’ve created the most legendary old-school dance party in NYC history, the award-winning Freedom Party® (19-plus years and 900-plus parties; voted “Best Dance Party” by Village Voice in 2015); and I continue to create unforgettable nightlife experiences for people from all walks of life.
Future
After years of hard work, dedication and professionalism, my name and reputation as a DJ in the music and entertainment industry precedes itself. And though I don’t get to play nearly as much ELO at the gigs as I’d like to, and 8-track tapes (and Liberace) are long gone, my love for the music, the night, and for making people smile are still here.
About The DJ Sessions –
“The DJ Sessions” is a Twitch/Mixcloud “Featured Partner” live streaming/podcast series featuring electronic music DJ’s/Producers via live mixes/interviews and streamed/distributed to a global audience. TheDJSessions.com
The series constantly places in the “Top Ten” on Twitch Music and the “Top Five” in the “Electronic Music”, “DJ”, “Dance Music” categories. TDJS is rated in the Top 0.11% of live streaming shows on Twitch out of millions of live streamers.
It has also been recognized by Apple twice as a “New and Noteworthy” podcast and featured three times in the Apple Music Store video podcast section. UStream and Livestream have also listed the series as a “Featured” stream on their platforms since its inception.
The series is also streamed live to multiple other platforms and hosted on several podcast sites. It has a combined live streaming/podcast audience is over 125,000 viewers per week.
With over 2,400 episodes produced over the last 14 years “The DJ Sessions” has featured international artists such as: BT, Youngr, Dr. Fresch, Ferry Corsten, Sevenn, Drove, Martin Trevy, Jacob Henry, Nathassia aka Goddess is a DJ, Wuki, DiscoKitty, Moon Beats, Barnacle Boi, Spag Heddy, Scott Slyter, Simply City, Rob Gee, Micke, Jerry Davila, SpeakerHoney, Sickotoy, Teenage Mutants, Wooli, Somna, Gamuel Sori, Curbi, Alex Whalen, Vintage & Morelli, Netsky, Rich DietZ, Stylust, Bexxie, Chuwe, Proff, Muzz, Raphaelle, Boris, MJ Cole, Flipside, Ross Harper, DJ S.K.T., Skeeter, Bissen, 2SOON, Kayzo, Sabat, Katie Chonacas, DJ Fabio, Homemade, Hollaphonic, Lady Waks, Dr. Ushuu, Arty/Alpha 9, Miri Ben-Ari, DJ Ruby, DJ Colette, Nima Gorji, Kaspar Tasane, Andy Caldwell, Party Shirt, Plastik Funk, ENDO, John Tejada, Hoss, Alejandro, DJ Sash U, Arkley, Bee Bee, Cozmic Cat, Superstar DJ Keoki, Crystal Waters, Swedish Egil, Martin Eyerer, Dezarate, Maddy O’Neal, Sonic Union, Lea Luna, Belle Humble, Marc Marzenit, Ricky Disco, AthenaLuv, Maximillian, Saeed Younan, Inkfish, Kidd Mike, Michael Anthony, They Kiss, Downupright, Harry “the Bigdog” Jamison, DJ Tiger, DJ Aleksandra, 22Bullets, Carlo Astuti, Mr Jammer, Kevin Krissen, Amir Sharara, Coke Beats, Danny Darko, DJ Platurn, Tyler Stone, Chris Coco, Purple Fly, Dan Marciano, Johan Blende, Amber Long, Robot Koch, Robert Babicz, KHAG3, Elohim, Hausman, Jaxx & Vega, Yves V, Ayokay, Leandro Da Silva, The Space Brothers, Jarod Glawe, Jens Lissat, Lotus, Beard-o-Bees, Luke the Knife, Alex Bau, Arroyo Low, Camo & Crooked, ANG, Amon Tobin, Voicians, Florian Kruse, Dave Summit, Bingo Players, Coke Beats, MiMOSA, Drasen, Yves LaRock, Ray Okpara, Lindsey Stirling, Mako, Distinct, Still Life, Saint Kidyaki, Brothers, Heiko Laux, Retroid, Piem, Tocadisco, Nakadia, Protoculture, Sebastian Bronk, Toronto is Broken, Teddy Cream, Mizeyesis, Simon Patterson, Morgan Page, Jes, Cut Chemist, The Him, Judge Jules, DubFX, Thievery Corporation, SNBRN, Bjorn Akesson, Alchimyst, Sander Van Dorn, Rudosa, Hollaphonic, DJs From Mars, GAWP, David Morales, Roxanne, JB & Scooba, Spektral, Kissy Sell Out, Massimo Vivona, Moullinex, Futuristic Polar Bears, ManyFew, Joe Stone, Reboot, Truncate, Scotty Boy, Doctor Nieman, Jody Wisternoff, Thousand Fingers, Benny Bennasi, Dance Loud, Christopher Lawrence, Oliver Twizt, Ricardo Torres, Patricia Baloge, Alex Harrington, 4 Strings, Sunshine Jones, Elite Force, Revolvr, Kenneth Thomas, Paul Oakenfold, George Acosta, Reid Speed, TyDi, Donald Glaude, Jimbo, Ricardo Torres, Hotel Garuda, Bryn Liedl, Rodg, Kems, Mr. Sam, Steve Aoki, Funtcase, Dirtyloud, Marco Bailey, Dirtmonkey, The Crystal Method, Beltek, Darin Epsilon, Kyau & Albert, Kutski, Vaski, Moguai, Blackliquid, Sunny Lax, Matt Darey, and many more.
In addition to featuring international artists TDJS focuses on local talent based on the US West Coast. Hundreds of local DJ’s have been featured on the show along with top industry professionals.
We have recently launched v3.1 our website that now features our current live streams/past episodes in a much more user-friendly mobile/social environment. In addition to the new site, there is a mobile app (Apple/Android) and VR Nightclubs (VR Chat).
About The DJ Sessions Event Services –
TDJSES is a 501c3 Non-profit charitable organization that’s main purpose is to provide music, art, fashion, dance, and entertainment to local and regional communities via events and video production programming distributed via live and archival viewing.
For all press inquiries regarding “The DJ Sessions”, or to schedule an interview with Darran Bruce, please contact us at info@thedjsessions.com.
Transcript
[Darran]
Hey everyone, welcome back to another episode of the DJ Sessions Presents the Virtual Sessions. I’m your host, Darran. And right now I’m in the virtual studios in Seattle, Washington.
You know, our home, our home, our home, our home, where we love, where the buffalo roam. No, actually we don’t have any buffalo, but I got a beautiful view of Mount Rainier out of my studio location. Coming in all the way from the Bronx, we have Herbert Holler today.
Herbert, how’s it going down there?
[Herbert Holler]
Going well, going really well. It’s hot, but it’s going well.
[Darran]
Hot, yeah, I mean, we’re having a great day out here. No, I can’t see a cloud in sight, but our hot is not New York hot. I experienced that a few years back.
I think it was 2021. Went out there for my birthday. We were out there in like late August or something like that.
That was sweltering.
[Herbert Holler]
Yeah, it’s nasty.
[Darran]
You know, I’m planning a trip back out there in September this year, you know, early September. So my friend who used to live out there, he’s like, that’s a good time to go. That’s when the heat is kind of gone, you know.
Hopefully, hopefully, fingers crossed.
[Herbert Holler]
Fall is the best time. Fall is a great time. Come see us.
[Darran]
And you’re, yeah, definitely. We were talking pre-show about that. I definitely want to get that.
We’ll talk about my favorite genre of music, house. You know, the dance. We’ll talk a little bit about that, what we can get into when we’re out there.
But you have been branded as New York City’s favorite DJ. When did you get that title applied to you and how did that come about?
[Herbert Holler]
I woke up one morning and said I was going to call myself that. No, I was.
[Darran]
Nice.
[Herbert Holler]
Yeah, we’re going to have some fun today, Darran. Yeah, that’s all good, man.
[Darran]
It’s all good, you know.
[Herbert Holler]
I don’t know, somebody said it once. I’m pretty sure I heard it.
[Darran]
You know, it’s funny you mentioned that, you know, because I came up with one of our monikers for the DJs. Our tagline is where we feature the best DJs from around the world. And we were out in our mobile studio one night, parked.
We had some celebrity DJs playing in the back of our truck in front of the nightclubs in downtown Seattle. And this group of girls walks by and I overhear this girl walk by and she goes, the DJ sessions where they feature the best DJs in the world. Yeah, right, whatever.
And I peek my head around the truck and I go, yes, we actually do. Yeah, it’s, I mean, whatever, it’s like. I was like, okay, you’ve already been checking out our brand and who we are, what we do, and you’re already hating on us, like, whatever.
[Herbert Holler]
No, I mean, if I said I had, if I said I was the hairiest arms in the DJ booth, somebody would be like, that’s not true. That’s not true.
[Darran]
Wait, wait, I got one for you. Is it a stick or is it a branch? I don’t get it.
You ever seen that? Somebody puts a picture of a stick on the ground and then you let the arguments go, it’s a stick. It’s a branch.
Yeah, it’s cake, it’s cake. My whole, I’m a piece of cake right now that’s just moving. Yeah.
So you’ve been doing this for about 30 years in the nightlife and DJ-driven events. What got you started doing this? I mean, I was reading your bio, but let our DJ Sessions fans know who haven’t read your bio, what really got you into DJing?
[Herbert Holler]
Let’s see, I came to New York in 94. I was pre-med at NYU. I wanted to spend the rest of my life making people happy, taking away pain, and I was committed to doing that.
And then I went out one night. And I was like, I remember the party well. It was at Nuyorican Poets Cafe.
It was Rocky La Montagne’s All That, hip hop poetry word showcase, where it was like open mic, free jazz. It was like just this whole movement. I’m like, there’s no way I’m sitting in a library for the next eight years of my life and missing this.
When I was little, I was born and raised in the Atlantic City area. My father was food and beverage director at Resorts Casino Hotel and some restaurants and nightclubs in Philly, and I always tagged along. So that was just sort of sitting within me, waiting to be let out of the cage.
And New York City kind of just opened that cage for me in 94.
[Darran]
Yeah, and everyone knows, I was actually having this conversation with somebody the other day really briefly about the term DJ, which obviously originally was disc jockey. You were spinning vinyl. You were throwing those discs.
And now, what defines the term DJ for you? Because it is a lot of now digital, where it’s a digital world. You’re still selecting tracks.
You’re still building your library. You aren’t having to fill crates with vinyl anymore. But is it now, would it be really called a disc jockey, or would it be called maybe digital jockey or something like that?
Or what defines the term DJ for you?
[Herbert Holler]
So when I, if I, during this session, if I regurgitate info, it’s from a book, right? And it’s also from my experience. Last night at DJ Saved My Life, the book says that the word jockey came from really riding the pitch.
Okay. Increasing or decreasing the speed. So it’s not necessarily discs, you know, per se, but it could be.
I think a simple definition of DJ is someone who plays music for somebody else. Because you have a whole spectrum of DJs that do different things. Radio DJs, selectors in the club, turntable lists.
They’re really not all this. They don’t do the same things. They don’t have the same missions and goals.
There’s like a spectrum. And on one end, you have your selectors. On one end, you have your turntable lists.
And I’m sort of more towards the selector than I am the turntables, admittedly. But it’s, look, if you’re on the subway and you say to someone, hey, listen to this song, you hand them their headphones, well, you’re DJing. That’s how I see it.
Now, if you’re talking about professional DJing, we’re talking about a different thing. No, there’s more to it than just handing your headphones to someone you’re riding the subway with, you know? And that’s the mistake I think I find clients, like private clients make when they’re looking for DJs.
You know, someone who slaps the DJ moniker in their description or in front of their name may not be a professional DJ. They just might have the software and the ability, but they might really not have the professional chops or the experience behind that. So I think that’s where the difference comes in, but not in the definition of DJ, disc jockey.
[Darran]
I hear you, I hear you there. Pause just for a second, give a shout out to Andre Gramsci, who says, peace, Kings, holler, I wanna send music for you to play during the sets. Let’s get that in there.
Let’s see if that pops up. There we go, Andre’s there, peace, Kings. You know, saying what’s up.
Hey, Andre, thanks for watching the show today. Awesome. You know, do you become a different person when you get on stage, or are you a different person when you get off stage, or is Herbert Holler, Herbert Holler, I’m always on the clock?
[Herbert Holler]
I’m the same person I am pretty much everywhere. Like obviously when people see me on stage DJing or at a party, they don’t know anything about me except I’m this big, funny looking, creamy textured dude up there with a big head. You know, rocking to the music and making people rock, but they don’t, that’s all they see.
They don’t really see the rest of it. But I’m the same as I am on stage, I am off stage. In fact, probably on stage, I would say I’m a little more obviously animated than I am off stage, you know, but I’m the same, you know, I’m easy.
Everyone knows where to reach me, where to find me, you know?
[Darran]
Yeah, do you got any crazy dance moves that you do when you’re behind the decks?
[Herbert Holler]
I mean, some, you know, not really. It’s just that you’ll see me always dancing. I think that the, if you see me moving and bouncing, that means it’s gonna be a great night.
If you see me back there, like just pushing play and going through the motions, come up and give me a coffee or like, yo, hit me on the back. Say, yo, let’s go, let’s go. You know, like wake me up.
No, but I just really- Slop into a swim gym. Yeah, exactly, exactly. I just like, you know, the music gets me going and I need to sort of give that energy to you.
So yeah.
[Darran]
Definitely. Do you think that, you know, I was going over your bio and you mentioned something earlier and I wanted to save it for the interview. It was interesting you brought this up, but you mentioned in your bio, your dad dancing with you to Eye of the Tiger.
[Herbert Holler]
Yeah.
[Darran]
Because he was doing some crazy dance moves and then picked you up. And did that actually, he put you to sleep by dancing with you? Is that how I read that?
[Herbert Holler]
Is that correct? Yes, yes. That was the way to get me to sleep when I was a little one.
I was very lucky to have, you know, a parent, two parent household and a dad that was present and really wanted me to get the F to sleep. So he would throw me over his shoulder and he wouldn’t, he wouldn’t be crazy. He wouldn’t be doing like the running man or something while I’m up there.
He was just more like the two step, a funky two step to get me out. And then boom, it was out. And it’s funny because my kids, the same thing happened.
My wife and sometimes me, we would dance our kids to sleep and each one had a different tempo and energy they needed. My eldest, who was definitely my most intense, needed not like techno. She needed MIA, like da-da-da-da-da-da-da-da-da-da-da-da-da.
We used to dance with MIA to her in the kitchen. Like, you know, people sometimes are like, you can’t do that to a child. It wasn’t, it wasn’t, they were just so taken aback by what was needed to put her to sleep, you know?
So she, I mean, she would fall asleep. I mean, so, so that helped me go to sleep, but that also gave me, I guess, some sort of like unspoken appreciation and connection for and to music.
[Darran]
I think, I remember, I think, you know, my mom would dance around the house, sing and dance around the house and dance with me around the house too at an early age. You know, it wasn’t until I turned, you know, I’d go to the nightclubs as a teenager, the underage clubs and, you know, as a teenager, and I’d get on the floor for a while, but it wasn’t until I really turned 18, I was able to go to the other, the 18 and up clubs. And one of the first clubs I went to was a club here in Seattle called The Underground, where I saw Don LaGlod play for the first time.
And that was, really introduced me into underground electronic house dance music. It wasn’t mainstream, at that time it was hip hop and grunge music, especially for Seattle in the early 90s.
[Herbert Holler]
Yeah, and I wish I was there for that.
[Darran]
It wasn’t, I grew up with born and raised here. You know, it was, that was all over the place, bands and top 40, you know, very rare did you find electronic music clubs. And then raves started happening, you know, 91, 92, and those were even off the beaten path.
You know, we dressed up like the candy kids, you know, as you see Party Monster, we were wearing a new outfit every weekend. We had a new outfit, something new, something to look different forward to. And, you know, that just turned me on to, you know, the electronic music scene, which is amazing.
You know, you’ve been doing parties for a while, you know, old school in New York City and Philadelphia and the 2000s in New York. Tell us about some of the parties, you know, that you do, that you’ve been a part of, or have created and still running out there.
[Herbert Holler]
Yeah, yeah, so it’s the old school one I do now is the longest running old school dance party and hip hop party in history. As far as I know, I mean, I’ve been pretty connected to Nightlight for a very long time and, you know, 21 plus years and a thousand plus parties. It was yearly in Chicago.
I’m sorry, it was monthly in Chicago for seven years. It’s been, it was weekly in New York for 14, then twice a month and then monthly. And it’s been monthly in Philly for five or six.
And it’s just, it’s the same party. It’s the same exact party. And I’m blessed and I’m blessed to have the people to come and just, they just come to dance and hear me, you know, and I’m lucky or else I’d be doing something else, you know.
[Darran]
Yeah, that’s awesome. I mean, that’s just a feat in itself of, you know, claim, you know, being able to say this is the longest. Just doing that, you know, we have, you know, here at the DJ sessions, you know, we churn out a ton of content as I was telling you pre-show, you know, as an independent organization.
I mean, you are, do you have sponsors that help you out as like Coca-Cola or Budweiser? I mean, it’s all independently produced.
[Herbert Holler]
Yeah, it’s all, for the last seven years, at least of the 21, it’s been entirely me with the help of my host, Xavier Almundo, who’s an artist and a dancer. And with the help of my venue, Le Poisson Rouge LPR on Bleaker Street. And before that, a little bit of assistance from Live Nation’s Irving Plaza.
Yeah, you know, I have an issue sort of pitching, aka sort of begging sponsors to sponsor an event that is so dope and so quality. It’s like, yeah, I mean, you know, it just seems, I’ve tried in the past and it’s just a lot of work to sort of get them to agree to sort of sponsor. I’ve had some sponsors in the past.
They really come through connections, but no, it’s a sponsorless party for the most part. Yeah.
[Darran]
Yeah, I know, we’ve been independently produced. I mean, we have some sponsors, like Mackie’s one of our sponsors. They’ve helped us out.
You know, we have local sponsors, but as an independent company, you mentioned producing an average of 50 events a year. That’s almost once a week you’re producing something, which can just be taxing. That’s a lot of production.
I was telling you pre-show, we’re ramping back up to producing almost 100 hours or 100 episodes a month as an independent podcast, livestream production. Nobody’s doing that. That’s just almost insanely heard of.
And people don’t know you got the love of the sweat, blood, and tears that go into it. Yep, and it’s not, and people think- You gotta be passionate, you know?
[Herbert Holler]
Yeah, and people think it’s this, people have no idea what goes into a party. They just come and they see the tip of the iceberg. They have absolutely no idea what I did all week to make that party happen.
For the record, I don’t have a problem with sponsorship at all. I’ve had sponsors. If, oh, I don’t know, what do I love?
I love pizza, Pepe’s Pizza. If Frank Pepe’s Pizza had a New Haven and said they would call me and we want to sponsor your party, I’d be like, heck yeah, pay me a pizza, bro. I don’t even need money from you.
I love you, right? I have no problem with it. I think the issue is that my sort of movement, now it’s 35 and older, it’s professionals, it’s family folks, it’s the older side of the spectrum.
And we have such a dope thing. Like, I don’t know how savory it is to other companies for sponsoring. I don’t know the answer to that.
And I don’t care because we have such a special, amazing thing. You know, the room is always packed. We’re always firing all cylinders.
Like, I can’t stop for a second and say, hey, well, maybe I should go prove myself to a sponsor. It’s just, you know, it’s just everything is so great. I’m so blessed.
And there are always things that you could do better, and that’s one of them, appealing to sponsors. But no.
[Darran]
You know, and it’s difficult. Like, when you’re doing a local event, you can get local businesses to come in. When I’m doing a live streaming podcast series, this is going on all over the world.
So is it beneficial for a local business to possibly sponsor on our show? Because nobody from, unless they got an online presence, like, are people from Europe really gonna shop at their store and order and deliver it to them, you know?
[Herbert Holler]
Right.
[Darran]
And then, right. You know, we gotta find those more international brands, you know, to go out there and kind of, kind of, you gotta find that fit, you know? And that can be difficult.
But the show must go on. That’s the way I look at it. The show must go on, and we gotta put it out there and make sure it’s happening.
So congratulations, and, you know, that’s really awesome. That’s a feat to do, to keep something like that living and going for so long and breathing.
[Herbert Holler]
It’s a full-time job. People need to understand that. I’m not just showing up and playing records.
It’s like, you know, it could be a 40 to 60 hour week on the party itself alone.
[Darran]
Well, nobody sees the back-end work that I do for the DJ session. They see the streaming show and they think, oh, he has a camera, he has a microphone, he’s talking to this DJ. That’s so easy to do.
I can do that and go, ha ha ha ha ha ha. Right, right. Go for it.
[Herbert Holler]
Yeah, go for it.
[Darran]
You know, go for it, you know? Okay, cool. But I always encourage, I’m always an open book of a plethora of information.
If somebody wants to get into live streaming or podcasting, I’m there for them. I will make time and say, hey, boom, one, two, three, four, five, six, seven, eight, nine, 10. Get these ducks in a row.
Set yourself up like this. Boom, I always perpetuate, you know, helping people out. You know, I always tell people, look, I’ll give you 99%, well, I took it down after panning it, 97% of the information that I know now because I was creating competition.
But I won’t give you, like, my contacts at Twitch. You know, I won’t give you access to my Rolodex.
[Herbert Holler]
Right, right.
[Darran]
I’ll set you up how you get a show that’s good enough to where that you might be able to track their attention and get them in your Rolodex, you know, things like that. So we were talking about, you know, we’re coming to New York in September, planning on coming to New York in September, and you said one key word to me pre-show that just has my, what’s it, gives me goosebumps. And I wanna know more about this deep house community that you’re involved with in New York City.
When we get there, you know, what that, what can I expect from the deep house community in New York City?
[Herbert Holler]
It’s as authentic as it gets. Yeah. You know, whether you’re in Chicago with the warehouse folk, or you’re in Detroit with the, what is it, the photon folk, or what?
I mean, it’s the source, right? So the community that I’m connected to are the DJs and the dancers, and each community is just as important within the community. The dancing community for house music is so vital.
You know, it’s as vital as the DJ community is. And there are a lot of incredible dancers that I have blessed and honored and really privileged to associate myself with and work with and listen to and learn from and watch and feed off of. And there are great DJs.
And the real beauty of everything is that we still have some of the original DJs doing their thing, the ones that were doing it in the 80s and 90s. And we get to still sort of communicate and touch those points too, and still learn from them. It’s a very tight-knit, special community, you know?
And it has so much influence in everything you see in sort of the more commercialized end of the world. It really is the heart and soul of sort of the EDM and the bigger house music rooms. It’s like every one of those celebrity DJs or big DJs will always start to name DJs that influence them from these communities, which I’m lucky to sort of be a part of or participate in, I should say, because I certainly wasn’t in New York when it was starting.
But I get to participate with these people, these dancers, the dance crews, the mop tops, Elite Force. You know, there’s just so many great folk, you know? The hosts of my old school events who, you know, there’s so many of them.
And it’s such a pure, beautiful thing. Right now, I’m DJing the Househead Sessions. I’m one of the residents.
And that’s just a dance studio where all the dancers of the scene come together and dance for one another and share. It’s not a competition. It’s just like a sharing.
And that’s run by Lissar and Junior and Mariana. And it’s such a great feeling. Conrad Rochester is there.
Conrad’s been around the world and back with dance. And, you know, we see people like Shan Selby, you know, come through. And I’ve worked with Ejo Wilson, who’s just, his name precedes himself in the dance community and house community.
So, and the promoters. I mean, there’s so many of them. Like, oh, I don’t wanna, just off the top of my head, the Redness and Becky Nunez and all these folks that have sort of been around forever.
It’s really special. It really is. That’s the best way to say it, too.
[Darran]
You know, we have here in Seattle a night called Flammable. And it’s supposed to be the longest running house night, consecutive house night in the nation. Maybe even in the world.
It’s been going, they just had their 30th anniversary.
[Herbert Holler]
Wow.
[Darran]
And that’s, is it weekly, monthly? It’s weekly, every Sunday. And it’s still going after 30 years.
Still going after 30 years. Like just like last week or the week before, 30 years running, you know, and they brought through everyone. My headphones off to them.
Yeah. Yeah, that’s amazing. It’s pretty awesome.
You know, good vibe. I mean, people here, we call it church.
[Herbert Holler]
Yeah, that’s what they would call shelter. The same thing. And the shelter, of course, was sort of like the house music party of the, I think, late 80s or mid 80s to mid 90s.
That was just, you know, the sort of evolution of Paradise Garage, the evolution of The Loft. I mean, with David Mancuso and of course Garage was Larry Levin. It sounds like that.
People would call it that because they would go Sunday morning, eight in the morning, and it would still be going on.
[Darran]
Yeah. You know, yeah. Exactly.
You know, it just, it’s just, it’s, like I said, it’s a mainstay staple here in Raziel, which is awesome. Now, here’s something that interests me because this takes me back to my childhood. I’d like to talk to you about.
I want to know more about this skate party you got coming up. Because I was watching some of the demo bit, the reels on those. And I’m like, yeah, you got anything going on in September when I come out there?
Because I’ll bring my blades and I’ll jump on the floor, man.
[Herbert Holler]
Hopefully on this, it’ll keep going. And the event, the night that I’ve been given by the roller rink slash live music venue will become a monthly thing. That’s the hope.
But we’ll see. You know, nightlife is a very volatile industry, especially these days. There’s a zillion parties and the economy ain’t great.
And a zillion promoters and a zillion messages. You’re competing not just with somebody, your neighbor, but with like corporate America that’s also trying to tap into what you do. So it all depends.
Roller skating in the last, I think five years has made a huge comeback. There’s been some things online, some movements like roller wave and certain other things. There was a roller rink in Rockefeller, what’s it called?
Rockefeller Plaza or whatever, near Times Square. It was called Flippers. And then there’s just been other things too opening up.
Yeah. You’re roller skating in the middle of Rock Center, where, you know, and it’s just crazy. And there’s been some great movements and people about shout out to Tarek, Jen Jones.
It’s coming back. And now you have this roller rink is probably, unless there’s something else out there, it’s the biggest name in roller skating right now in New York City. It’s called Xanadu.
[Darran]
Yeah, I saw that. And that’s what really tripped me out. I remember that movie as a kid.
[Herbert Holler]
I do too. And I was, as you, if you read my bio, you know I’m a big fan of ELO and they did the Xanadu song. Yeah, exactly.
Not that it was a great song at all. You know, Olivia Newton-John really couldn’t even do well with that one. But, so it’s going to be this role.
It’s, I mean, I grew up roller skating, so I’m going to be playing all the 80s R&B and some rock and some disc, you know, 70s disco, and it’s going to be dope. Maybe some old school hip hop too. Of course I’ll be playing old school.
I always play old school hip hop. But it’s going to be really dope. I’m really excited for it.
I appreciate the Sultan Room giving me the opportunity. James Buckley. I appreciate Jen Lyon from Mean Red Productions who gave me the nod as well.
It’s going to be a really great night. We’ll see what happens.
[Darran]
Yeah, that sounds just fun. I mean, we get a couple of roller skate things out here that, you know, that are going on, you know, that pop up, you know, the disco revival and all that fun stuff, you know, that happens. I haven’t made it out to a few of them, but yeah, basically, you know, that takes me back, because I was roller skating at 15.
I was rollerblading at 15. You know, I grew up going to the skate deck every Friday and Saturday night as a kid. Do the hokey pokey, baby.
Yeah, until I found nightclubs. Then I kind of stopped going to the skate deck.
[Herbert Holler]
Right.
[Darran]
You know, but, you know, that’s some fun stuff. So hopefully you may have something going on out there in early September, you know, mid-September that we could be a part of. I’d love to come check that out.
I’d love to just come meet with you in person anyways. Go out and have some dinner or drinks or something, you know, and, you know, meet up with you. But that being said too, you know, what do you consider your biggest break that launched your DJ career?
[Herbert Holler]
That’s really hard, because you just, I’ve been plunking away so hard and so long. And there’s been so many pivotal moments in the last 25 years that have, you never know, you might be doing a gig in somebody’s backyard for peanuts and somebody’s there and you didn’t know they were there. And they gave your name to somebody and you didn’t know that somebody.
And then all of a sudden you get a call and they’re like, oh, I don’t know how I, you know. So honestly, it’s just, you know, everybody gets help, everybody gets lucky, but it’s my hard work that has been my biggest catapulting force. My refusal to quit, when there are times that I really, really, really wanted to quit.
And I just stayed with it, because it’s who I am.
[Darran]
And so- I know how that burnout can go.
[Herbert Holler]
Yeah, it isn’t just burnout, it was pressure. It was pressure from other things that, you know, existential moments, eureka moments, different phases of development, you know. Some other things that have happened in the last 10 years.
I don’t, I can’t put my finger on the moment, because there are lots of them. But if I had to say, why are you, or how are you successful? What’s done that?
And I’m just gonna answer and say, my perseverance and commitment and hard work. Never giving up, you know.
[Darran]
I hear you. Nope, I’m right there with you. Like I said earlier in the show, or maybe pre-show, I’ve been playing with video cameras for 44 years.
I turned 50 in August. And my passion for videography and doing, I didn’t go the film route. I actually went the broadcast television route and wanted to be like the Aaron Spelling for local variety television shows.
Like, you know, where we covered nightlife, we covered art, fashion, restaurants, sports, video games, comedy. Shit, I always forget one of the other ones that we, we had like eight separate television shows that were gonna air every night of the week. Like Mondays would be this genre, Tuesdays would be this, Wednesdays, Thursdays, Fridays.
All up and down the West Coast, you know. And going big in that broadcast. Because everyone wants to be the next Lucas, or the next Quentin Tarantino, or the next, you know, Spielberg.
Or they want to make movies.
[Herbert Holler]
Or now it’s the next Mr. Beast or something.
[Darran]
Yeah. So, you know, it’s like, okay, cool. You know, I didn’t go that route, really.
I went, you know, I didn’t go that route. I wanted to be a television producer. I like cheap in the now, and then when everything moved to live streaming, we’re live right now.
This is not a pre-recorded episode, people. You’re watching this live. If there’s a screw up, well, we just laugh it off and be like, what the fuck ever, you know?
You know, it’s like, can you see these brands like, you know, Gary Vaynerchuk or Gary Vee? I don’t know if you know who Gary Vee is, but you see Joe Rogan, and they’re in this podcasting world, and they’re churning out content. You look at their early footage of how, in a sense, how crappy it looked, and now they got full on- Yeah, like a closet or something.
And, you know, it’s like full on production. And you got people that get into this whole game, and I gotta have the studio and the lights and the setup. I’m like, this is all natural light coming into my office right now.
You know, I got my microphone, I look good, my audio should be good. Yeah. 90% of the people are gonna stare and look at it like this and go, and watch for an hour.
[Herbert Holler]
Right, this bird, this bird is fake. It’s not moving. I didn’t like give it like a tranquilizer.
Like that, that sun is fake. That water. I mean, this is a real place.
One of my favorite places on earth. Yeah. Leeds Point section of South Jersey Way, and the marshes lost to all civilization.
But this is fake. Nice, nice.
[Darran]
Yeah, I hear ya. That bird won’t move.
[Herbert Holler]
It just stopped.
[Darran]
Gotta pause for a second here. Give a shout out to Kaya Clayton. Kaya Clayton says, see you Friday.
[Herbert Holler]
See you Friday on the Mashulu in Philly. Pens landing 10 p.m. to 2 a.m. Old school dance party. There you go.
[Darran]
Okay, this question, this one might get you a little in trouble. I’m gonna ask you this question here is, who’s your favorite DJ? And can you tell us why?
[Herbert Holler]
I don’t know. Honestly, right now it’s me. Ha, ha, ha, ha.
Because like, I just love. Yeah, yeah. I just love the way that I connect to the music.
The way the music, I always get goosebumps the way I feel it. The way that I see when I close my eyes and hear music, I see places and things. You know how like Pharrell says he sees colors?
With me, I see places. Like people doing things and vibes and locations. And so I just love the way that it affects me and the way I find to translate that effect to the audience.
Like if I’m out at a party and there’s a DJ, I’m always like, there are moments when I know that they, it could have been done better. You know, I think that’s the best way to answer that question without getting into trouble. Although I’m probably in trouble now because people are going to be like, oh, you’re so conceited.
Like, okay. But I have influences. Yeah, yeah, yeah.
Who’s your top three influencers? I would say DJ Evil D of the Beatminers, Black Moon fame. He was one of them.
DJ Goldfinger, who was the club killer back in the day. Other influences include like listening to Louis Vega on the house music scene. Super dope.
Yeah, I think that’s a good, that’s a good, yeah. It’s a good little smattering of influence, yeah.
[Darran]
Who would you say the most inspiring person you’ve ever met backstage was? And tell us why this person inspired you. After 30 years, you’ve probably met a lot.
I looked at all the people you’ve worked with in the past. You’ve got a roster there, so.
[Herbert Holler]
Inspiring. Yeah. It’s a really hard question to answer.
Inspiring person, just a DJ or a promoter or.
[Darran]
Anyone, anyone backstage that you ever met. Like I was backstage, so-and-so walked by, said what’s up. I was like, damn, they dropped some knowledge on me.
And I’ve taken that to heart forever.
[Herbert Holler]
I’ve had the extreme good fortune and luck to have some hip hop luminaries. Come by the event. Grandmaster Melly Mel from the Furious Five, he comes by and he’s just a great, he just has this great attitude.
He’s in great shape and he’s, you know, he just comes and he gives everything he’s got to it. He’s just a cool guy. And then recently, Grandmaster Flash came by himself and just hung out for about two hours by the booth and was just like, he’s like, he gave me a seal of approval before he left.
He’s like, this is dope. And he’s like, you know, and then he texted me afterwards and said, yo, you’re really doing your thing. And that was very inspiring.
I don’t know if that’s motivation or inspiration or both, but that was really, really dope for that moment. Yeah, yeah, really honestly for me, like I do this to make people happy. So my biggest inspiration is always my dance floor and the people who come weekend or month in or week out, month out to come hear me spin and to make the effort to be a part of that dance floor and to really give off that energy.
That inspires me more than anything to make people happy and smile and celebrate and be joyous. That’s my biggest inspiration I would say, yeah.
[Darran]
Okay, yeah, I mean, that’s, yeah, it’s interesting, you know, when you get that media badge and you’re backstage and you’re really gonna start chatting with people, you know, and they’re letting their hair down, you know, my inspiration is really like talking with you. Like, if you were to come to Seattle and you’re doing a show, I might only get you for 10 minutes backstage. Then you gotta go on and perform, you know, or I might have to wait till after the show and I might get another 30 minutes with you.
But then it’s like 2.30, three o’clock in the morning. Who wants to be doing interviews at 2.30, three o’clock in the morning, you know? So, you know, getting like, my inspiration is sitting here and I get you like for an hour pretty much.
And I get pre-show, I get post-show and getting to know people, getting our audience. That’s really, everyone that comes on the show is an inspiration for me. And hearing about their stories of whether, you know, they’re kind of new to the game, five years in, 10 years, 20, 30 years in.
And, you know, hearing their story of, you know, doing the research and kind of, you know, asking them questions. That’s really a big thing for me, is my inspiration to do all this.
[Herbert Holler]
I wanna respond to the word that you use, show or performance. I never call my DJ gigs that, ever. There’s nothing to see.
That’s why, I think what threw me off about your inspiration question is backstage. There isn’t a back. There really isn’t a backstage, like for me.
There’s not, oftentimes there’s no stage. I mean, there is one at my residency, but it’s, there’s no show, there’s nothing to see. There’s just everything to feel, you know?
Whether it’s the person standing next to you, having a great time or just the energy. Sometimes I’ll look out on the dance floor and as annoying as it is, I’ll see one tall dude standing there just looking around, you know, just like absorbing everything that’s happening around him. And it kind of annoys me, but at the same time I get what he’s doing.
So, it’s just never a show. There’s nothing to see, but yeah, the inspiration for me is really the people that come. Gotcha, gotcha.
[Darran]
So, what would you say your ultimate goal as a DJ is? Like, is there a mission statement that you have, you know, that says, this is my mission statement. This is my, I had to put it in writing and put it in gold, 24 karat gold on my wall with diamonds laced in it.
What is your ultimate goal as a DJ? And that would be your like mantra you wake up every day and look at and kiss it and like, that’s my goal.
[Herbert Holler]
To make as many people happy as I can with music. So. To make people happy, yeah.
As I can with music. To reach and touch as many people as I can. And all the while, make enough income to support the family.
You know.
[Darran]
I hear that, I hear that. You know, definitely, you know, it’s that flip. You know, most people don’t know, you know, most DJs out there are working a day job, you know, and then they do this on a side, it’s kind of a hobby or they might turn into a business.
Unless you go into that, you know, which you have, you go into that event DJ type of thing where you’re doing weddings, bar mitzvahs, corporate events, everything of that nature. You know, there’s, you know, I never liked it personally when like a nightclub DJ would, I wouldn’t say talk trash, but they kind of, oh, well, you’re an event DJ. You do weddings, you do bar mitzvahs, you do parties.
It’s like, well, yeah, I’m getting paid $2,500 for, you know, setting up my gear and lights, and you’re getting paid 150 bucks, or maybe 50 bucks and a couple of drink tickets. I run this business, you’re running this as like a party in the clubs, you know, so.
[Herbert Holler]
We’re all sort of, we all have no tolerance for ambiguity in this world. So we try to make sense of everything. And it might make some DJs feel better when they see other DJs really eating, is to look at what they’re eating off of.
And instead of saying, well, how is that different from what I’m doing? And do I wanna be a part of that? They’re gonna let their emotions take over, you know, and say something like that.
As someone who’s still in the clubs, probably more than other club DJs or just as much, and someone who’s still, you know, doing that end and so on, I think the best way ahead to make you the best DJ you can be is to have the full spectrum of events in your itinerary, in your schedule. You know, the private events like weddings and corporates and mitzvahs and this and that, they pay a heck of a lot more than you’re gonna make in a bar for five hours. But it’s a little more client oriented and you’re a little bit more of a jukebox, you know, but truth be told, you’re a jukebox at your residency at that lounge too, whether you’d like it or not.
You think you can go up there and play what you like, you know, not for long, because the owner of the bar is like, hey, the night that you got, it’s not doing so well, man. So either you make the people happy or we gotta get rid of you. So, you know, just try to do as much as you can you know, spread your wings, do as much as you can.
And if you don’t wanna be that, if you wanna be someone who just does the bar stuff or the lounge stuff or the club stuff, you just wanna be a hip hop DJ and not really an open format type person playing events, that’s your prerogative too. Like whatever’s best for you. If you can avoid knocking other people down, that would be great.
[Darran]
Yeah, I mean, it’s just sad that people do, they look at it, but I got people that are, they hit wedding season and they’re like, damn, I have, you know, seven gigs a week, you know, this wedding, this wedding, this birthday party, sometimes two gigs a day, they gotta split it off and do stuff like that, you know, it’s just kind of crazy. You know, so, you know, congrats on doing that part of the business. You know, I’m gonna ask you, do you listen to podcasts or live streams or radio shows?
[Herbert Holler]
Never.
[Darran]
Never, never.
[Herbert Holler]
Never, never, ever. And I have everyone looking at me crazy.
[Darran]
Who gets rid of that question?
[Herbert Holler]
I mean, I’m just like, honestly, like all day I’m working and I got three kids and I don’t got time. I don’t got time. I don’t got time to read that article that you just sent me.
Oh, you gotta read it. No, I don’t, shut up. I don’t.
What I have to do is market myself, work my butt off, get my butt in the gym to keep myself healthy and in shape and go to bed as early as possible and do gigs and love my family. That’s what I gotta do. You know, at the end of my day, I got about an hour left for me when my day is said and done.
That hour, you get in the shower, you’re laying down in bed, you’re putting on something stupid or something that you like on TV. Right now it’s Port Protection. I love Port Protection on Disney.
[Darran]
Love that show.
[Herbert Holler]
Port Protection, it’s about a small little island in some island in Alaska and it’s about this tiny, tight-knit community. I think I know that. It’s a comedy, isn’t it?
No, no, it’s a reality show about a small- Oh, it’s a reality show. Yeah, yeah. I love it.
I love it. It’s total, I get to decompress, I get to remove myself from my reality and watch these people really roughing it and just trying to get their food and water for the day. And I love it.
No, I don’t have time to listen to this one’s podcast or too many damn opinions, too many damn talking heads. It’s just a noise. I remember I feel like, was this in the late 80s or early 90s when you had that diet lady who’s like, stop the insanity.
That crazy lady with the spike. She was like blonde, beach. She had like dyed hair with spike and she had this workout thing.
And what she was saying was there’s all this diet madness and all that. She was like, stop the insanity. That was her whole shtick.
That’s how I feel like with podcasts. Yeah.
[Darran]
It’s enough. Like, I don’t want to, okay, I got it.
[Herbert Holler]
Okay.
[Darran]
Obviously during Pandy, the rise in podcasts like doubled and tripled because people were at home and like, well, I’ll start a podcast series. I’ll start talking to the show.
[Herbert Holler]
And she’s like, I’ll watch you because you have the experience and the knowledge, but there’s just some people who get on and they’re like, yeah, I just want to talk today. Go brush your teeth, man.
[Darran]
I was predicting that in 2020 and I was telling it when I was doing podcast interviews and live stream interviews, people were interviewing me and I’d say, we’re going to see all this come on, but then when Pandy opens up and everything opens back up, you’re going to see a 60 to 80% decrease in content creation and a 68% decrease in people watching because we were all stuck in front of our computers for two years.
Now you want to get out. I don’t want to be in front of a computer. I mean, they might put a podcast on their phone and listen to an interview, but it better be damn good.
It better have some quality to it. You know, it better not be a who, what, why, where, and when. And okay, where can people find out more information?
[Herbert Holler]
I got like a stack. I got a four foot stack of books next to my bed I need to read. And I want to read before I listen to another podcast.
I need to say something to the audience. Disclaimer, when Darran says Pandy, he’s talking about the pandemic. He’s talking about COVID.
I don’t know why he doesn’t say COVID. I don’t know.
[Darran]
It’s just my nickname for it. I just call it Pandy. Pandemic.
I don’t want to say pandemic because that’s just PTSD to some people.
[Herbert Holler]
COVID, it takes two seconds.
[Darran]
PTSD to people. No, it’s Pandy. We’re going to do Pandy.
[Herbert Holler]
It feels like a panda, a cute panda.
[Darran]
Yeah, yeah. So we want to give a shout out. Shout out right now to Joe DJ Sparkles.
Nick is Go Herbert. Go Herbert. Excellent work.
That’s DJ Sparkles.
[Herbert Holler]
That’s DJ Sparkles, South Jersey’s finest. He’s a DJ down at the Jersey shore on Seacon Island in Margate and Ventnor in Atlantic City. His selection is bananas.
Like you’ll walk into his set, his gig, and he’s playing a song that’s your favorite. He didn’t know it was your favorite song. And he didn’t know you would be in there.
The man has ESP. It’s crazy when he plays. I walked in the other day and he was playing Protection by Massive Attack, which is one of my favorites.
Oh, I love that track. And I’m like, how the F? And then I had a dinner get together with some friends and he starts playing The Smiths.
[Darran]
Oh, How Soon Is Now?
[Herbert Holler]
Yeah, stuff like that. And the person I was sitting with, that’s his favorite band. And I’d never heard Joe play that.
Sparkles played that before. How did he know? What is happening in some other dimension that he’s tapping into that we can’t see?
That man is a genius on the selection. Shout out to DJ Sparkles.
[Darran]
Shout out to DJ Sparkles, right on. Back to the interview here really quick though. Is there a certain age that you see yourself that you would stop DJing?
[Herbert Holler]
Oh man, I’m about to have an existential panic attack right now because of that question. I can’t see myself continuing to do this past 55. It’s just physically I’m in shape and I’ll keep in shape.
I go to the gym, I do all that. But it is taxing on you physically. I’m starting to feel the, in my posture, in my shoulders, in my back, sort of too many times I’m not bringing my own stuff.
So I’m leaning over something that’s not right instead of having it, all this other stuff. So physically it’s, I can’t see myself continuing to do this after 55. It’s really taking a toll physically.
Plus it’s your sleep cycle’s messed up and it’s very unhealthy to not be able to fall asleep. You need to go to sleep at the same time every night if you can. So one of the things I’m gonna do is open up my own spot and somebody’s like, oh yeah, that’s not gonna mess with your sleep cycle.
So I’m gonna be up all night with that too. But at least I can set it and forget it. Like if I have to work late, I just, yeah, 55.
I’m thinking that’s gonna be, it’s gonna become, okay, let’s say this. Step one of my exit will be a hobby. It’ll be a hobby.
You know, when I’m 55. Yeah.
[Darran]
I hear you there. No, I mean, like I said a couple times, I turned 50 in August. You know, staying out till two, three, four in the morning.
It’s not that I can’t do it. I’m very, I have a high metabolism. I can do it.
If I shave this off, people would think I was 27 years old. You know, my energy, my outgoingness and all that fun stuff, no big there. But all my events that I do now are like pre-funk events, like a five to nine.
Right. Or I do my silent discos from 12 to four because people my age, they have kids. They can’t take their kids out to the electronic music, but they come to the park and do a silent disco with us, get their electronic music fix on.
But then I can put a kid’s station on and their kids are dancing to Baby Shark or something like that. Right. You know, they’re having a family experience out in the park in the sun and the daylight.
[Herbert Holler]
Yeah.
[Darran]
And you’re not doing that, staying out till four in the morning and then there’s the after parties and then you’re waking up and it’s, sunlight’s coming up and you’re like, ugh.
[Herbert Holler]
Yeah. You know, going back to your question about when I see myself retiring, I should say that at either 55 or the money stops coming in. Yeah.
Because if the money stops, I got to do something else and it’s going to be hobby right away, you know. Yeah, I hear you there, I hear you there.
[Darran]
Yeah, 55 or bust is a really great way to. I hear you. And when you’re not entertaining others, what do you do to entertain yourself?
You mentioned you have books, you mentioned you watch some TV.
[Herbert Holler]
I don’t read the books. The books, the stack is still four feet high. I haven’t touched.
This has been a problem for me because it’s hard for me. I’ve made fun my living, right? I’ve made the party, the most fun thing, my living, my job.
So what do I do to entertain myself? Going out to eat with friends, being around my family, going on little road trips to farms, a little bit upstate, you know, chilling out, watching a good TV show, drinking with some buddies, you know, spending time with my wife. Yeah, those are ways I find to have fun now.
I don’t really go out anymore just because of my hours. I just don’t like to be out unless I’m being paid for it. So I love food.
I still love music. Go see a live show every now and then. Last live show I saw was, darn, I don’t even remember.
I’ve seen a lot though. But I have one coming up. It’s in August.
It’s Smashing Pumpkins and Green Day. Nice. Together in Philly.
That should be pretty awesome. Yeah. To get my teenage angst out, you know what I mean?
Nice.
[Darran]
You know, we’re gonna wrap up here. A few more questions to go for you here, but tell our DJ Sessions fans about Lyft.
[Herbert Holler]
Why we Lyft is a, it’s interesting because their strategy is to help create generational wealth for people who would never be able to do that. Help people have access to that. So, you know, we know that in this country, a lot of someone’s financial situation has been passed on to them.
You know, it’s not just like, far and few between are the stories of people coming from nothing and making something out of it. That doesn’t happen all the time. Most of the time, or at least half the time, it’s people sort of inheriting a cushion.
And so why we Lyft provides assistance and knowledge and strategies to create that, to help families who don’t have that cushion, create that cushion for themselves and their future generations. And I think that’s really cool.
[Darran]
Awesome. How’d you get involved with that?
[Herbert Holler]
One of my best friend’s wife is there. Okay. And she one time told me about it in passing and they had me DJ something or that they were gonna have me DJ something.
I’m like, you know what? You know, I’d like to start being more proactive on a regular basis with causes, with good causes. So this sounds like a great one.
And, you know, I looked into them and these days you have to be careful about associations and connections and, you know, where’s the money coming from? And who’s doing that? It’s just like, it’s just madness.
Everything that’s happening right now is absolute madness. So I didn’t, you know, she’s great. I love her and my best friend’s wife.
And I looked into them and all seemed kosher to me. So they’re one of the causes that I’m, you know, making known, helping to make known.
[Darran]
Awesome. Congrats on that, man. So it was always, you know, the DJ sessions event services, we formed ourselves as a LLC first, but then we applied for our 501C3 status.
You know, our mission is really to make sure that we’re giving a platform for independent artists, musicians, people that are in the music community, a platform to get out there, to be heard, you know, get exposure in a sense, but also facilitate the growth of educating people that wanna be in the business, whether they wanna be in film and television or internet distribution or, you know, doing tech stuff or social media and all that fun stuff. You know, we really perpetuate, try to give back to the community. Cause like I said, I’m an open book.
Somebody comes to me and says, I wanna learn how to do a podcast series. I won’t turn them away. I say, get over here and read this book and read this book and do this, do this, do this.
You know, and love to expect, you know, so people can express themselves, you know, in a professional way, you know, rather than trying to hunky dory do it. And you’re like, well, and then they get burnt out because they, like people did online live streaming and they have three, four viewers watching every time. And then they get burnt out.
Like nobody’s watching me. Well, cause you’re going online where the rest of the world is going online. You know, you can only have one person can watch one show at a time.
[Herbert Holler]
I’m also starting to sort of like guide sort of other DJs that are coming in. I’ve been talking to a bunch and some of those DJs are doing really well online with their numbers. But when they go to an event, it flops and they’re like, why Herbert?
Why? I’m like, let me ask you a question. You just spent the last three years enslaved to an algorithm, studying it, researching it, making sure that you’re on time and you’re doing everything that you’re watching the algorithm.
Don’t you think there’s an algorithm for live music events too? And did you research that one? Yeah.
You know what I mean? If you’re gonna put all, I mean, it’s a different arena and you gotta learn the rules of that arena too. It’s not easy.
It’s not like you have half a million followers on Instagram and you just did a party that flopped. Well, how come it didn’t translate? Yeah.
I don’t know. Because, well, welcome to nightlife, baby. Yeah, exactly.
Nightlife has its own rules.
[Darran]
Yeah, exactly, exactly.
[Herbert Holler]
People wanna do everything, people wanna do everything for free. As soon as you put a price tag on something, so it begins.
[Darran]
Exactly, exactly. Well, you know, Herb, is there anything else you wanna let our DJ Sessions fans know about before we let you get going?
[Herbert Holler]
You can reach me at www.herbertholler.com. Thank you for your time. Yeah.
I’m terrible at this. If I watch the podcast more, I would know what to say right now. Yeah, www.herbertholler.com.
Oh, it’s already there. It’s there. It’s there.
It’s right there for you. Right. You can email me, herbert, at herbertholler.com.
If you have any questions on Instagram, I’m at herbertholler. Same thing on threads, on Facebook, at herbertholler, my page, at herbertholler, H-E-R-B-E-R-T-H-O-L-L-E-R, it’s right there. DJs are normal people too.
It’s not that we’re rude or that we’re short, but if you’re coming to talk to us when we’re DJing, it’s like trying to go play patty cake with someone who’s juggling. There’s a zillion things that we’re hearing in our ears and a zillion things happening in our head, and all the while, the stress of having to keep that dance floor packed or I’m fired. So please just understand that we can’t have, we can’t give you attention in conversation and stuff like that, and we’re not, well, I think DJs are pretty crappy people overall, but we’re normal people too.
And yeah, that’s it.
[Darran]
That’s some good, good words. Definitely do not disturb the DJ at the DJ booth and do not make requests unless they have- I didn’t say that, I didn’t say that.
[Herbert Holler]
I like, I’m okay with requests. It’s just, it’s like, get to it. Give me like, hi, you’re really doing great and you’re killing it and everyone loves it, but no, no, that’s not the way you do it.
Just come up and you can show me on your phone and you can say, play Bad Bunny, whatever the heck you want to do. I don’t care.
[Darran]
Yeah, I mean, no, I mean, it’s all relative. Some DJs, like you said, like requests. Some DJs are like, don’t bother me.
The big thing is having people taking pictures with their phones now, and they’re capturing that moment where a DJ might go like this, but the angle they might get it from might look like they’re picking their nose or something. Then that goes out there and goes viral, and DJs are like, damn, what the hell?
[Herbert Holler]
That’s okay, man. You might catch me fucking digging. That’s all good.
[Darran]
It happens. They’re in digging, digging the music. Awesome, well, Herbert, thank you for coming on the show.
We definitely look forward to following up with you here in the next six months. We try to keep everyone, relatively, there’s always, because everyone always has new stuff going on. Definitely would love to connect with you when we get out there to New York.
Check out some of the events you have going on. The roller skate party sounds awesome. I’d love to check out that house music party.
That sounds even way more viral than you do. That’d be amazing. Thank you again for coming on the DJ Sessions.
It was a pleasure having you on the show today.
[Herbert Holler]
It was a pleasure being here, especially because you can see how much you love this stuff. Thank you, thank you. That’s inspiring to me, being a part of that, so thank you, yeah.
[Darran]
Awesome. Yeah, on that note, don’t forget to go to our website, thedjsessions.com, where you can find exclusive interviews like this. Join in in the exclusive.
Get in the chat room. Maybe ask some questions. Exclusive mixes from the DJs that we have.
We have over 600 news stories aggregated to our website all month long, 24 news stories a day. Got contests, the store, buy a shirt, get a guest appearance, donate to us. Help us out at thedjsessions.com.
All of our past episodes are there, searchable. You can find all our socials there, again, at thedjsessions.com. Hi, I’m your host, Darran, coming to you from the virtual studios in Seattle, Washington, and coming to you from the Bronx, New York City, the Bronx, we got Herbert Holler on the DJ Sessions.
And remember, on the DJ Sessions, the music never stops.