iHeartMedia and TikTok Finalize ‘Multiplatform Partnership,’ Tee Up Creator-Hosted Podcasts, a Dedicated Radio Station, and More

Will TikTok stars’ short-form video talents translate into long-form audio success? We’re about to find out, as the app has finalized a “multiplatform partnership” deal, extending to radio, podcasts, and more, with iHeartMedia. TikTok and iHeart confirmed the expanded tie-up today. On the “expanded” front, some will recall that the companies over the summer launched […]​Read More

Written by The DJ Sessions