Alejandro – The White Collar Project, Vinyl Passion, and Building Community on the Virtual Sessions 9/23/25

Summary

Alejandro, founder of the White Collar Project, joins from Surrey, UK to share his journey of transforming personal struggle into a thriving creative movement. Originally working in a different industry, Alejandro turned to vinyl DJing as an escape from depression during a legal battle. What started as therapy soon evolved into a project blending music, fashion, and art under one brand. His story highlights how resilience and creativity can redefine purpose and connection.

Alejandro describes his sound as a fusion of house, Detroit techno, and Latin rhythms, heavily influenced by salsa and his South American heritage. For him, vinyl is more than a medium—it’s a tactile, emotional, and imperfect art form that forces DJs to truly know their music. He contrasts this with modern digital tools, admiring new technology while advocating for authenticity and skill.

The conversation also dives into fashion as a vital expression of identity. Alejandro sees clothing and art as extensions of performance, shaping how audiences perceive and connect with the artist. This ethos underpins the White Collar Project’s merchandise, designed to merge minimalism with creativity.

Beyond music and fashion, Alejandro is candid about mental health, stressing the importance of openness and community. He emphasizes building safe spaces where people can disconnect from phones, focus on music, and share positive experiences. With his weekly White Collar Party livestream and plans for global expansion, Alejandro is committed to celebrating analog culture while embracing innovation.

Topics

0:41 – Origins of the White Collar Project during personal struggles 7:53 – Defining his music through house, techno, and Latin influence 10:13 – Why vinyl creates deeper musical connection 14:30 – Building collections and sourcing second-hand vinyl 18:16 – First records purchased and early inspirations 21:36 – Comparing vinyl imperfection with modern digital tools 24:42 – The rise of vinyl-only parties and analog revival 30:41 – On-stage presence and staying humble as a performer 33:15 – Phones in clubs and policies to enhance live experiences 40:18 – Event vision, influences, and role of fashion in music

Connect with Alejandro

• Website: thewhitecollarproject.com
• Instagram: @thewhitecollarproject
• Explore clothing, art, and upcoming livestreams via the official site

About Alejandro –

The White Collar Project didn’t begin on a stage. It began in silence.

After years of spinning vinyl in Caracas and later in London’s techno clubs, music had to take a backseat. Life moved on. Business took over. And eventually, music stopped altogether. What followed was a ten year disconnect that spiraled into something darker. A legal battle that couldn’t be spoken about. A crushing wave of depression that left him isolated, numb, and on the edge of suicide. No family nearby. No support system. No voice.

But in the quiet, there was still a crate of records. Still a pair of decks. And that was enough.

With no plan to perform or go public again, he began recording vinyl only sets at home. They weren’t meant to be seen. They were surviving. Unfiltered, emotional sessions that captured something real. No sync. No screens. No edits. Just flow, feeling, and a deep respect for the craft. When those videos quietly appeared on YouTube, something unexpected happened. People connected. Within months, the channel grew. Within a year, over 100000 subscribers. Off fewer than ten uploads.

The White Collar Project had become more than a creative outlet. It had become a movement.

Today, the project lives at the intersection of vinyl DJing, streetwear, and visual art. Musically, the sets span everything from house to techno, tribal rhythms, Latin grooves, Afro textures, and unexpected vocal layers. It is a sound shaped by decades of digging and a lifetime of emotion.

At its core, The White Collar Project is a DJ project built on emotion, depth, and thoughtful curation. It is about telling stories through vinyl, playing music that resonates, and creating a space where imperfection is part of the magic. It does not chase trends or follow formulas. It is for those who understand that the right record can speak louder than words. This is a DJ who plays not to impress, but to connect, and every set is a reflection of that purpose.

About The DJ Sessions –

“The DJ Sessions” is a Twitch/Mixcloud “Featured Partner” live streaming/podcast series featuring electronic music DJ’s/Producers via live mixes/interviews and streamed/distributed to a global audience. TheDJSessions.com

The series constantly places in the “Top Ten” on Twitch Music and the “Top Five” in the “Electronic Music”, “DJ”, “Dance Music” categories. TDJS is rated in the Top 0.11% of live streaming shows on Twitch out of millions of live streamers.

“The DJ Sessions” is listed in the Feedspot directory as one of the Top 60 EDM Podcasts.

It has also been recognized by Apple twice as a “New and Noteworthy” podcast and featured three times in the Apple Music Store video podcast section. UStream and Livestream have also listed the series as a “Featured” stream on their platforms since its inception.

The series is also streamed live to multiple other platforms and hosted on several podcast sites. It has a combined live streaming/podcast audience is over 125,000 viewers per week.

With over 2,700 episodes produced over the last 16 years “The DJ Sessions” has featured international artists such as: Matt Staffanina, The Midnight, Felix Sama, Jens Lissat, BT, Plastik Funk, Redman, Youngr, Dr. Fresch, Ferry Corsten, Robert Owens, Darude, Herbert Holler, Meecah, YORK, Martin Jensen, Sevenn, Amber D, Joey Riot, Drove, Martin Trevy, Thomas Datt, Siryuz & Smoky, Simon Shackleton, SurfingDJ’s, Jacob Henry, Rïa Mehta, Vintage & Morrelli,  Joachim Garraud, Mizeyesis, Drop Out Orchestra, Dave Lambert, Tom Wax, Kenn Colt, Nathassia aka Goddess is a DJ, Joni Ljungqvist, mAdcAt, Wuki, DiscoKitty, Handshake in Space, Thaylo, Moon Beats, Barnacle Boi, IAMDRAKE, Spag Heddy, Scott Slyter, Simply City, Rob Gee, Micke, Jerry Davila, SpeakerHoney, Sickotoy, Teenage Mutants, DJ Mowgli, Wooli, Somna, Gamuel Sori, Curbi, Alex Whalen, Netsky, Rich DietZ, Stylust, Bexxie, Chuwe, Proff, Muzz, Raphaelle, Boris, MJ Cole, Flipside, Ross Harper, DJ S.K.T., Skeeter, Bissen, 2SOON, Kayzo, Sabat, Katie Chonacas, DJ Fabio, Homemade, Hollaphonic, Lady Waks, Dr. Ushuu, Arty/Alpha 9, Miri Ben-Ari, DJ Ruby, DJ Colette, Nima Gorji, Kaspar Tasane, Queen City Hooligan, Andy Caldwell, Party Shirt, Plastik Funk, ENDO, John Tejada, Hoss, Alejandro, DJ Sash U, Arkley, Bee Bee, Cozmic Cat, Superstar DJ Keoki, Crystal Waters, Swedish Egil, Martin Eyerer, Dezarate, Maddy O’Neal, Sonic Union, Lea Luna, Belle Humble, Marc Marzenit, Ricky Disco, AthenaLuv, Maximillian, Saeed Younan, Inkfish, Kidd Mike, Magitman, Michael Anthony, They Kiss, Downupright, Harry “the Bigdog” Jamison, DJ Tiger, DJ Aleksandra, 22Bullets, Carlo Astuti, Mr Jammer, Kevin Krissen, Amir Sharara, Coke Beats, Danny Darko, DJ Platurn, Tyler Stone, Chris Coco, Purple Fly, Slantooth, Dan Marciano, Johan Blende, Amber Long, Robot Koch,

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Written by The DJ Sessions