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Saudi Arabia’s EIF and Legends Global Unveil Venue Management JV: ‘We Are Building the Foundation for a Sustainable, Globally Competitive Industry’

The DJ Sessions | December 10, 2025

Saudi Arabia’s Events Investment Fund (EIF) has finalized a joint venture with Legends Global, which will “exclusively” provide management services for EIF-developed venues moving forward. The nearly seven-year-old Events Investment Fund unveiled the JV today, about three months after Legends and ASM Global officially rebranded as Legends Global. As the self-described “premier partner to the […]​Read More

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