Rival Jump Starts Tumblr Campaign

Eight days later it launched.

Rival Chief Creative Officer Tim Cawley explains, “While X’s Elon Musk and Facebook’s Mark Zuckerberg were becoming more polarizing and provocative (in a mid-January interview, Meta’s Zuckerberg advocated for corporate America to embrace its “masculine energy”). You know who didn’t have any of these issues? Tumblr – who recognized their moment and launched a TV, Social Media and Digital OOH campaign in several of their strongest markets (including DC, the week after the inauguration) featuring messages of community, creativity, and that rarest of qualities in a social media platform these days: longstanding stability.”
 
The work can be seen here: https://vimeo.com/user/217587896/folder/23976344   

CREDITS

Client: Tumblr

Agency: Rival

Chief Strategy Officer: Lance Koenig

Principal Strategist: Cecelia Parrish

Chief Media Officer: Jenna Cummings

Principal Media: Rom Bonnet  

Chief Creative Officer: Tim Cawley

Design Director: Yelad Nivek

ACD/Art Director: Mikayla Belson

Copywriters: Tim Cawley, Dave Loew

Editors: Yuri Carvahlo, Seth Bender, Ian MacFarland, Patrick Howley

Record and Mix: Mark Wong 

ABOUT RIVAL: 

Rival is an integrated marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. More information: www.wearerival.com.

Written by AdStasher