Labor far outspends Coalition and Clive Palmer on Google and Meta ads amid calls for change to blackout laws

Analysis of online ad data shows parties and affiliated groups spent more than $39m for political ads across Facebook, YouTube and Google search since 28 March

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Labor splurged more than $11m across Google and Meta platforms to win votes, far surpassing its opponents – including billionaire Clive Palmer – and outstripping political foes in key seats in the lead-up to polling day.

New data showed the major parties have poured cash into boosting targeted messages to social media users in tightly contested electorates, including marginal seats in Bennelong, Brisbane, Boothby, Blair and Bullwinkel.

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Written by The Guardian » Advertising