How Johnnie Walker Turned a Century-Old Mascot into a Rallying Cry That’s Endured for 25 Years

As one of the oldest brand mascots in the world, Johnnie Walker’s “Striding Man”–a red-coated dandy with a top hat and cane–has appeared everywhere from magazine ads to digital billboards to, of course, the labels of the Scotch bottles themselves. But Diageo North America’s CMO Ed Pilkington will never forget the day that the Striding…

Written by Adweek