Audacy, Claritas Launch Enhanced Measurement for Audio Campaigns

At the Consumer Electronic Show (CES) 2025, Audacy and Claritas announce a partnership to deliver enhanced measurement capabilities for clients through a cross-platform multi-touch attribution solution for analyzing the impact of broadcast and digital audio campaigns.  Audacy is leveraging Claritas’ advanced broadcast radio measurement capabilities to give advertisers deeper insights into campaign performance, including audience […]

Written by The Industry.Biz