The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

In this week’s Week in Review: Unilever CEO plans a big shift of ad spend towards influencers, Gracenote data charts the evolution of FAST, and Amazon launches a new CTV product. Top Stories Unilever Plans Massive Shift of Ad Spend Towards Social Media and Influencers Unilever CEO Fernando Fernandez, who took the reins at the Read More

Written by Advertising Blogs