Major Label Exec Says It Out Loud — “We’re Chasing Numbers, We’re Chasing Streams a Lot”

Sound familiar? Warner Music Canada Director of Commercial Revenue Alex Bellissimo recently called out the increasing tendency to chase stream-counts and spikes — often to the detriment of serious, foundational fan-building. As TikTok bidding frenzies continue, perhaps a pause is in order. After all, what is the music industry really chasing here? Sadly, ‘long-term sustainable […]

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Written by Digital Music News