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Super Bowl Advertisers Overwhelmingly Used Deep Catalog Classics This Year — And It Wasn’t by Accident

The DJ Sessions | February 9, 2026

Beyond Bad Bunny’s headline-hogging Halftime Show lies a potentially more interesting music industry story — one in which major advertisers almost exclusively tapped catalog classics for their multi-million-dollar ad spots. But why all the nostalgia? Make no mistake, Super Bowl LX was stuffed with musical stars, starting with Bad Bunny, Lady Gaga, and Ricky Martin, […]​Read More

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