IAB and MRC Seek to Rein In Attention Measurement “Wild West” with New Guidelines

Digital advertising trade group the IAB and measurement accreditation body the MRC have released new attention measurement guidelines for public comment. The guidelines, developed by the IAB Attention Task Force, a group made up of more than 200 members from across the industry, aim to establish a framework for consistent measurement and reporting of various Read More

Written by VideoWeek