WPP Media ‘sunsets’ its big agencies

Here’s a new one in the mealy-mouthed vocabulary of today’s management: ‘sunsetting.’ This is what’s going to happen to WPP’s GroupM brands – chiefly EssenceMediacom, Mindshare and Wavemaker – as GroupM morphs into WPP Media. The brands won’t be the only ones heading into the sunset of course, WPP Media CEO Brian Lesser (below) says …

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