British Gas decorates C4 home shows with T&Pm idents

Centrica-owned British Gas and ecotech brand Hive are sponsoring Channel 4’s home shows, flagged by 24 idents from T&Pm. They use all the tropes of the home improvement genre, but the admiring comments are directed at the British Gas engineer rather than the décor. A second series of idents will tick the “sustainable living” box …

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