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VCCP and easyJet bring social rules to TV for new campaign

Advertising Blogs | January 13, 2025

For its winter sale campaign, easyJet has taken inspiration from social media for its latest TV ads. Instead of the “big shoot” model, agency VCCP has put together footage shot by creators across Europe to build a more “unfiltered” approach to the brand. Either that, or the budget was slashed and pulling together a few …

The post VCCP and easyJet bring social rules to TV for new campaign first appeared on More About Advertising.

Written by Advertising Blogs

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