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TikTok launched an experiment that limits users’ music options for viral videos

The Playground | February 22, 2023

Popular video sharing app TikTok piloted an experiment this month aimed to investigate the importance of music to its platform and users. The experiment, which targeted TikTok’s Australian market specifically, limited the number of songs available to users for use in videos.  Speaking to Bloomberg, TikTok said of the experiment, “This will only affect certain music and is scheduled work while we analyse how sounds are accessed and added to videos, as well as looking to improve and enhance the […]

Written by The Playground

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