Rolling Loud Is Going Ahead…. But Not In Australia

Rolling Loud Festival will return to Inglewood Hollywood Park in California in March 2024, with the popular hip-hop event dropping its highly anticipated line-up.

The Californian event will span three days (15-17 March) and is led by headliners Nicki Minaj, Post Malone and Lil Uzi Vert. The festival also stars the likes of YK and Tyga, Rae Sremmurd, Summer Walker, Big Sean, Don Tolliver, Bryson Tiller, Ski Mask The Slump God, Chief Keef and many more.

The announcement of Rolling Loud going ahead in California is a harsh blow to Australian punters who had waited for the festival’s return for years.

Earlier this month, the 2024 edition of Rolling Loud Australia was indefinitely postponed, with ticket buyers believing the event will likely be cancelled.

That announcement followed the delayed line-up drop from its 1st of November release date, while before that, changes to the line-up and ticket release were announced. Rolling Loud only announced its return to Australia for the first time since 2019 in October.

Festival organisers announced the postponement on Instagram, writing to fans that due to circumstances outside their control, putting on a festival of the Rolling Loud standard was impossible, so the event would be postponed to a later date.

Rolling Loud will host “a variety of smaller arena shows in early 2024.” 

While Rolling Loud was cancelled, Australia has received a new, modern R&B festival in the form of Souled Out. The event features some of the acts on the Rolling Loud California line-up, including the inaugural Souled Out headliner Summer Walker alongside Bryson Tiller, PARTYNEXTDOOR, neo-soul star Smino, Afrobeats/R&B newcomer Libianca, Soul/R&B singer-songwriter Thuy, and industry legend Tinashe, among others.

“R&B as a genre now is as strong as ever, and it’s about time Australia gets a live experience dedicated to it,” Souled Out co-founder Emal Naim said in a press release. “This has been a long time coming.”

According to Whatslively’s Trishanth Chandrahasan, the Sydney and Melbourne legs of Souled Out were “about to sell out” just hours after tickets went on sale yesterday.

Whatslively will assist the festival with marketing and technology support, as well as hold its standard pre-sale through its concert tracker app, which over 100,000 Aussie music fans have on their phones already. Festivalgoers can also expect cool tech from Whatslively to improve the digital experience leading up to the event.

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Written by The Music.com.au