Publicis adds to power base in LatAm with BR Media Group

Publicis Groupe is doubling down on influencers following its purchase of Influential last year with BR Media Group, claimed to be Latin America’s biggest such agency. BR Group boasts a network og 500,000 influencers and claims to work for 500 plus local and global clients. Latin America was one of Publicis’ strongest regions as it …

The post Publicis adds to power base in LatAm with BR Media Group first appeared on More About Advertising.

Written by Advertising Blogs