Inside Hallmark’s Holiday Movie Empire

As you’re reading this story, revelers are still savoring the sights, sounds, smells, and songs of the 2024 holiday season. But over at the Hallmark Channel, it’s already December 2025. That’s the way the gingerbread crumbles when you’re America’s best-known manufacturer of warm and cozy holiday movies that millions of viewers gather ’round their nearest…

Written by Adweek