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Apple’s Chinese New Year Film Is a Nostalgic, Musical Love Story

Adweek | January 13, 2025

It’s a relatable moment: a family member offers unsolicited relationship advice during a holiday gathering that exposes a generational rift. Apple’s eighth annual Chinese New Year campaign underscores the universality of that experience, while arguing that leaving yourself open to love can be magical. Director Michael Gracey, known for the 2017 film The Greatest Showman,…

Written by Adweek

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